Olga Bruyaka

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Following the Covid-19 emergency, emissions from air transport have been growing faster than from any other mode of transport. Jaromir Chalabala/Shutterstock

Is air travel about to get greener? Our study shows how ‘coopetition’ is helping aircraft companies tackle sustainability

Audrey Rouyre, Montpellier Business School; European Academy of Management (EURAM); Anne-Sophie Fernandez, Université de Montpellier; European Academy of Management (EURAM), and Olga Bruyaka, West Virginia University

Airbus, Saab, Dassault and others are part of an initiative involving ‘coopetition’, a practice that can help firms tackle complex challenges like sustainability.

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