If you come across the same piece of misinformation several times, it will start to feel familiar – and familiar information feels more true.
- Provost Professor of Psychology and Marketing and co-director of the Dornsife Mind & Society Center, USC Dornsife College of Letters, Arts and Sciences
Instead of debunking false claims, psychology shows promoting the facts is a more effective way to fight the spread of misinformation.
Studies show that the more familiar we become with false information, the more likely we are to later remember it as fact.
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