Nipa Saha

Dr Nipa Saha is an emerging expert in digital culture, media regulation, and platform-mediated communication. Her work examines the intersections of digital culture, public communication, and platform governance, with a particular focus on how data-driven advertising systems shape the experiences of children. She is currently working as a Lecturer at Macquarie University and completed her PhD in the School of Communication at the University of Technology Sydney, supported by the UTS IRS Scholarship and the UTS Research Student Fund.
Her research excellence has been recognised internationally, including the Outstanding Paper Award in the 2021 Emerald Literati Awards for her article ‘Advertising food to Australian children: has self-regulation worked?’ published in the Journal of Historical Research in Marketing. Dr Saha has held academic and research roles at the University of Sydney, the University of New South Wales, and the University of Tsukuba in Japan, contributing to cross-cultural and comparative research agendas.
Her recent and forthcoming work examines platformised advertising ecologies, digital profiling, and comparative regulatory responses in the UK and Australia. She has recently published a sole-authored book with Emerald Group Publishing, Food Advertising to Children in Australia: Reaching Out to Old Targets Using New Media (2026), which includes a chapter titled “Protecting Children Online: A Comparison of UK and Australian Regulatory Initiatives.” The chapter evaluates how governments respond to challenges relating to children’s privacy, digital profiling, and commercial surveillance, aligning with the Oxford Internet Institute’s work on digital governance and power asymmetries between platforms, states, and users.