- Lecturer in Marketing, Lancaster University
Researcher and Lecturer in Marketing at Lancaster University Management School, exploring the making of markets - from their beginnings, their future to their darker sides. With some work published in the Journal of Business Research, Marketing Theory and Electronic Markets.
Experience
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2024–presentLecturer in Marketing, Lancaster University Management School
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2019–2023Research assistant & Ph.D. candidate, ESCP Business School
Education
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2015Högskolan Väst, M.Sc. in Business Administration
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2014Breda University of Applied Sciences, B. BA. in Business Adminstration
Publications
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2026The unfolding of conceivable practice trajectories as market-making opportunities, Marketing Theory
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2024Should the wheel be reinvented? Market-referencing in the electric vehicle market charging infrastructure, Journal of Business Research
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2023The Role of Value-In-Use for Selling E-Services, Serving the Customer: The Role of Selling and Sales
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2022More than a snapshot: dynamic value-in-use emergence in e-services, Electronic Markets
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2020Co-creation und Wertorientierung im Verkauf, Perspektiven des Dienstleistungsmanagements: Aus Sicht von Forschung und Praxis
Contact Nicole for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Lancaster
- Website
- LinkedIn: nicole-bulawa/
- Article Feed
- ORCID
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- Joined
