Naufal Rafiansyah

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The Buggles’ song “Video Killed the Radio Star” became the first video clip to be broadcast on MTV. Ilustrasi: Rino/The Conversation

The story of MTV: The downfall of music disrupter

Farhan Mutaqin, University of Edinburgh and Naufal Rafiansyah, University of Edinburgh

MTV, once a phenomenon with the “video replaces radio” slogan, is now facing a crushing reality on how streaming has replaced video stars.
Lagu berjudul “Video Killed the Radio Star” dari The Buggles menjadi klip video pertama yang ditayangkan oleh MTV. Ilustrasi: Rino/ The Conversation

Kisah MTV: Si pendisrupsi yang akhirnya terempas

Farhan Mutaqin, University of Edinburgh and Naufal Rafiansyah, University of Edinburgh

Dulu MTV fenomenal dengan jargon video menggantikan radio. Kini MTV harus menerima bahwa ‘streaming’ menggantikan video.

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