Nathan S Consedine

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Disgust may be an impediment to many of us adopting more sustainable lifestyles, from considering alternative foods to drinking recycled water www.shutterstock.com

How to get people to eat bugs and drink sewage

Nathan S Consedine, University of Auckland, Waipapa Taumata Rau

Disgust has its evolutionary advantages, but is also a barrier to more sustainable consumption. Marketing may help.

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