Narmin Tartila Banu

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Carrots grown in home gardens typically look like this — but grocery chains seem to think consumers won’t buy them. Here’s where marketing education can make a difference and help eliminate food waste. (Shutterstock)

How marketing classes can rescue ‘ugly produce’ from becoming food waste

Narmin Tartila Banu, Carleton University; Aron Darmody, Carleton University, and Leighann C. Neilson, Carleton University

New research suggests educators can play a crucial role in changing attitudes and actions about food waste and equip future marketing professionals with the tools to tackle sustainability challenges.

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