Muchammad Saifuddin

4

Articles

0

Comments

Muchammad Saifuddin adalah akademisi dan praktisi manajemen pemasaran yang produktif, dengan kekuatan di bidang riset, pengajaran, serta kepakaran di eco-religiosity marketing.
Konsisten berkontribusi melalui publikasi, seminar, dan bimbingan ilmiah.
Penulis opini di beberapa platform seperti detik.com

Experience

  • 2019–present
    Associate professor, UIN Sunan Ampel Surabaya

Education

  • 2025 
    Universitas Airlangga, Doktor Ilmu Manajemen
  • 2013 
    Universitas Airlangga, Magister Sains Manajemen

Publications

  • 2025
    The Strategic Role of Digital Capabilities in Organizational Performance: A Systematic Literature Review, International Journal of Information Science and Management (IJISM)
  • 2025
    The synergy of green marketing, halal labels, and mediating role of brand image on purchasing of modern herbal medicine product , Asia Pacific Journal of Marketing and Logistics
  • 2024
    Understanding Opinion Leadership in Social Media: The Role of Perceived Fit with Personal Interests in Purchase Behavior and Social Media Engagement., International Journal of Economics & Management
  • 2023
    The role of positive emotional response in the relationship between store atmosphere, sales promotion, hedonic shopping motivation, and impulsive buying in Indonesia’s largest department store, Kasetsart Journal of Social Sciences

Grants and Contracts

  • 2025
    Peran Mediasi Attitude Toward Green Product Pada Pengaruh Environmental Knowledge, Religiosity dan Greenwashing Terhadap Green Purchase Intention Produk Kosmetik Ramah Lingkungan: Multi Group Analisis Muslim Dan Non-Muslim
    Role:
    Peneliti Utama
    Funding Source:
    Kementerian Agama
  • 2024
    Analisis Strategi Unggulan Program Studi Manajemen FEBI UIN Sunan Ampel Surabaya Menuju World Class University Dengan Standar Quacquarelli Symonds World University Rangkings (QS WUR)
    Role:
    Peneliti Utama
    Funding Source:
    Kementrian Agama
  • 2023
    The Effect of Digital Marketing Training on The Digital Marketing Skills of Orphanage Business Unit Managers in Surabaya
    Role:
    Peneliti Utama
    Funding Source:
    Kementrian Agama

Professional Memberships

  • Forum Manajemen Indonesia

Honours

Wisudawan Terbaik dan Lulus Cum laude Doktor Ilmu Manajemen 2025 Universitas Airlangga

Contact Muchammad for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision