Public health practitioners and marketers alike need to reflect on how their ads will be received by racialized groups who often feel negatively stereotyped.
- Associate Professor of Marketing, Dalhousie University
Most North American consumers generally prefer advertising with male-female couples rather than same-sex couples. But changes in how brands frame the messages of advertisements could change that.
A new Calgary bylaw prevents people from smoking weed in public; only homeowners can spark up on their private property. Here’s why that unfairly targets and penalizes racial minorities.
Visible minority consumers prefer advertising that features white models to advertising that feature models from other ethnic minority groups. Why?
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