Mohammad Naim

I am a lecturer and researcher working at the interface of agricultural and management sciences. I am currently involved in the French research project NINSAR and have authored several peer-reviewed scientific publications. My research focuses on the development of innovative, sustainable, and technology-driven solutions for complex production and socio-technical systems.

My research activities are structured around three main axes:

Research Axis 1: Advancing sustainable agricultural systems through precision technologies, agroecological approaches, and plant biotechnology
This axis brings together technological, biological, and systemic approaches to agricultural systems. I focus on precision agriculture and agricultural engineering, including the use of digital tools, sensing technologies, and data-driven decision-support systems to optimise resource use and system performance. In parallel, I integrate agroecological principles and sustainability assessment frameworks to evaluate the environmental, economic and social impacts of production systems. This axis also reflects my interest in plant biotechnology and genetic modification, particularly with regard to enhancing plant performance, resilience and adaptation to environmental constraints. Overall, this work aims to support the transition towards more efficient, resilient and sustainable agricultural systems.

Research Axis 2: Understanding behavioural drivers and decision-making processes in socio-technical systems
This axis focuses on the behavioural dimension of agricultural and environmental systems, examining how individual and collective behaviours influence decision-making, technology adoption and changes in practice. I investigate the perceptions, motivations and constraints of farmers, managers and other stakeholders, drawing on behavioural and socio-economic approaches to better understand the dynamics underpinning system transitions. While many of my case studies are grounded in agricultural contexts, the behavioural frameworks I develop are transferable to other socio-technical systems facing sustainability and innovation challenges.

Research Axis 3: Designing business models and innovation strategies for sustainable and technology-driven firms
This axis addresses the economic and organisational dimensions of innovation, with a particular emphasis on the design and evaluation of business models, value chain configurations and innovation strategies that support sustainable and technology-enabled systems. I examine how technological and organisational innovations can be translated into viable economic models, thereby facilitating technology transfer and market uptake. While agriculture and agri-food systems remain key areas of application, this axis is explicitly oriented towards cross-sectoral innovation, extending to other industries, environmental services and technology-driven sectors.