Many travellers look at online reviews before choosing a hotel to stay. Media_Photos August 7, 2024 The good, the bad and the awful – how business reacts to online reviews Mina Tajvidi, Queen Mary University of London; Nick Hajli, Loughborough University, and Tahir M. Nisar, University of Southampton With the start of August comes the time to book holidays - how important are reviews and how do businesses react to them?
