The collapse of Rana Plaza on March 24, 2013, put the focus on fast fashion. But research shows that stressed and struggling consumers don’t have the luxury of making ethical choices.
- Associate Professor of Marketing, University of Auckland, Waipapa Taumata Rau
Matariki is New Zealand’s newest public holiday but businesses are being warned to tread carefully before using the celebration to lure customers.
New Zealand consumers are using boycotts of Russian products as a way to voice their disapproval of the war in Ukraine. But is this the best or only way for individuals to be heard?
Contact Mike for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Article Feed
- ORCID
- Joined


