Michael Mehmet

He is an award-winning academic, digital marketing strategist, and qualitative research specialist with expertise in Generative AI, social listening, and impact-driven marketing. With a PhD in Digital Marketing, he has developed innovative multimodal research frameworks for analysing marketing content and consumer perspectives, consulting for governments, professional services firms, and global brands. His research portfolio includes AI ethics, social marketing initiatives such as shark mitigation and management, and social justice topics including LGBT rights, NDIS accountability, and inclusive marketing for vulnerable communities. His academic work also spans social and environmental marketing, signalling theory, and Buddhist-informed marketing practices. As an educator, he has design and deliver future-focused curricula integrating GenAI, digital transformation, and emerging technologies, preparing students and organisations for the evolving marketing landscape. His work is characterised by storytelling, strategic insight, and real-world industry engagement, building bridges between academia, business, and society.