Whatever you think of his personality or politics, it’s impossible to deny the success of Donald Trump as a brand. Supporters and detractors across the world are transfixed by his second term as US president…
- Professor of Brand Management, University of Sussex Business School, University of Sussex
We have spent a decade researching what’s behind the extraordinary revival of vinyl records, film cameras and other ‘old school’ technology
Brand value is based on loyalty but also convenience and relevance.
Fans and critics loved him then hated him and now they love him again.
What is lacking is Myer’s heritage, and the need for this to be carefully reframed and updated for the present day.
When Malcolm Turnbull released his innovation agenda, the arts were missing. But Australia’s fashion industry is a true innovator, comparable to French and Italian fashion houses. It’s time to recognise this at home.
Manufacturing has a bad rep in the UK. But it’s far from dead and has a key role to play in reviving growth and rebalancing the economy.
Contact Michael for
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- Location: Hove, United Kingdom
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