- Lecturer in Marketing, Henley Business School, University of Reading
I am lecturer in Marketing and Programme Director for MSc Marketing programmes at the Henley Business School, University of Reading.
I have a keen interest in all aspects of branding, and my research mainly focuses on exploring how branding can impact our perceptions and behaviour across cultures and diverse digital landscapes.
Experience
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–presentLecturer in Marketing, Henley Business School , University of Reading
Education
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AMBS, University of Manchester, PhD
Contact Melisa for
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