Mehreen Ashraf

I am a Lecturer in Management, Employment, and Organisations at Cardiff Business School. My research focuses on the transformative role of artificial intelligence in work and education. In my work, I seek to explore the sociology of design of emerging information technologies and subsequently advance interventions towards responsible approach to digital transformation.

My work also emphasises ethical considerations and sustainable integration of emerging information technologies in diverse organisational environments, particularly examining the design and ethical dimensions of algorithmic management and responsible digital transformation. I investigate how generative AI is reshaping knowledge creation, learning and organisational practices within higher education and beyond.

Another strand of my research explores post-colonial organisational contexts such as workplace obedience, data orientialism, inequities of AI adoption between the Global North and Global South. I employ a Critical Theory perspective to analyse power dynamics, and social structures crystallised over time on all my research.