• Associate Professor, Associate Director of Research Operations at ECU Centre for People, Place and Planet (CPPP), Edith Cowan University
Virgin Australia is a dogged publicity hunter. The nation’s second-best known Minogue, Dannii, helped launch its first flight from Sydney to Hong Kong in June 2018. AAP Image/Supplied by Virgin Australia

On the offensive: why Virgin Australia gets called a publicity hound

Virgin Australia’s great military blunder of 2018 is a case study in corporate social responsibility gone wrong.

Contact Mehran for

  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision