When you’re tired and distracted, an online ad’s claims can be more effective in pitching a product when they’re assertive and explicit.
- Associate Professor of Advertising and Public Relations, University of Tennessee
It’s not unusual in the social media era for young people to become famous. But fame is complicated – especially when you’re still growing and forming your identity.
A depressed robot, a drugged Kenyan and a singing Saab driver − what could go wrong?
New research shows that scrolling through Instagram can effect our processing and language capabilities. Listen to The Conversation Weekly podcast.
A scholar of design who researches brand campaigns critiques the social media platform’s new look.
Scrolling TikTok or Instagram causes mental fatigue, which can lead people to purchase items based on how many ‘likes’ an ad has instead of how much value the product will bring them.
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