On Black Friday, November 24, outdoor retailer REI will close its stores and urge customers to #OptOutside. But a historian calls this popular campaign light green environmentalism at best.
- Associate Professor of History and Environmental Studies, Bowdoin College
REI’s ‘Opt Outside’ campaign makes a virtue of shunning Black Friday and hiking instead of shopping. But while outdoor retailers preach sustainability, they still fuel our consuming habits.
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