Environ une personne sur cinq, généralement aisée et ayant vécu cette période en famille, déclare avoir ressenti régulièrement des émotions positives.
- Assistant Professor, EM Lyon Business School
How can a hashtag supportive of refugees be hijacked by those opposing them? An empirical study explores the process.
The ongoing Facebook and Cambridge Analytica scandal has generated big headlines, but consumer and marketing research have long questioned the actual effectiveness of psychographic segmentation.
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