By tracking emotive tweets in the three weeks prior to polling day, these researchers called the election better than most pollsters.
- Lecturer in Information Management, Loughborough University
If people are emotional about your party on Twitter, you’re probably losing the election.
With one week to go, how are the parties standing? According to Twitter analysis, it’s an emotional rollercoaster.
Contact Martin for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: United Kingdom
- X (formerly Twitter): @martinsykora
- Article Feed
- ORCID
- Joined
