I am a Senior Lecturer in Creativity and Innovation, particularly covering branding and communications. I bring nearly 30-years experience in digital media, creative innovation and emerging technologies. I have a strong background in professional practice that underpins my Higher Education teaching and research.

My recent practice and research has looked two main themes:
- the impact of Generative AI on Creativity
- the development of digital tools to support ageing and wellbeing, especially through the use of memorable music and creativity.

Experience

  • 2016–present
    Senior Lecturer , University for the Creative Arts
  • 2012–2016
    Senior Lecturer, Birmingham City University

Education

  • 1984 
    University of Southamton, BSc (Hons)

Publications

  • 2019
    Assessing Wellbeing in People Living with Dementia Using Reminiscence Music, The Journal of Healthcare Engineering

Contact Mark for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision