Retailers are racing to hand your shopping over to AI. Consumers are right to be wary – and not just about privacy.
- Professor of Law, University at Buffalo
Companies are now tracking how consumers react on social media to Super Bowl ads. They’re also studying how the brain responds to them. Could personalized Super Bowl ads be on the horizon?
A host of spaces that were once immune to commercial intrusion – from parks to our friendships – are now being infiltrated by advertisers. Are we being enslaved by a ‘merciless master’?
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