- Professeure au Département Marketing, GEM
Domaines d'expertise :
- Adoption des innovations
- Comportement du consommateur
- Marketing expérentiel
- Satisfaction
Experience
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–presentProfesseur, Grenoble école de management
Contact Marianela for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Grenoble, France
- Website
- Article Feed
- Joined