Many of the snowsports instructors we followed built fulfilling careers – albeit often for lower pay. But the move didn’t work out for everyone.
- Associate Professor of Marketing, RMIT University
Gen Z consumers care about the environment yet they are tempted by ultra-fast fashion. What explains this cognitive dissonance?
Companies are using artificial intelligence to personalise products as consumers become more demanding about what they expect from big brands.
The backlash against Netflix’s documentary asks the question of how brands should take more responsibility when representing other cultures.
The federal government’s new adverts ignore decades of research on what makes effective advertising.
Contact Marian for
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- Location: Melbourne, Australia
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