Maria Hynes

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Hillsong presents its congregation with a stadium-sized experience of worship. But is it dangerous for a religion to become a global corporate brand? Aikawa Ke

At Hillsong, religious expression is a global corporate brand

Matthew Wade, Australian National University and Maria Hynes, Australian National University

The Sydney-based Hillsong Church will today wrap up its annual conference, an enormous production of spectacle and a heady mix of the sacred and the secular. In Australia, where religious expression tends…

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