Western ideas of sustainability imposed on Indigenous cultures and food risk stifling what is unique and sustainable.
- Associate Professor of Marketing, Neoma Business School
Meskipun penggunaannya meluas dan berdampak besar, ‘influencer marketing’ masih diliputi ketidakpastian, ambiguitas, dan kontroversi, baik bagi praktisi maupun masyarakat umum.
Despite its widespread use and significant impact, influencer marketing is surrounded by uncertainties, ambiguities and controversies, both for practitioners and general public.
Si les consommateurs sont favorables au commerce de proximité, ce dernier doit adapter son offre pour renforcer son attractivité. Le dynamisme des centres-villes en dépend.
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