Margaret Faulkner

Margaret Faulkner is a Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science, Business, University of South Australia, working internationally with the Institute’s corporate sponsors. Margaret’s research interests include consumer behaviour, the effectiveness of marketing activities and brand management, particularly within the charity and not-for-profit context.

Her work has been published in a range of outlets, including the Journal of Business Research, Journal of Advertising Research, Journal of Retailing and Consumer Services, the Nonprofit & Voluntary Sector Quarterly, International Journal of Market Research, Marketing Letters, Journal of Product & Brand Management and the Australasian Marketing Journal.