Andrew Wilkie is correct when he says that the government needs to sell things better. Developing good policy is not enough in today’s consumer driven world. The government also needs to clearly communicate…
- Lecturer in Marketing, The University of Melbourne
Contact Marcus for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Melbourne, Australia
- Website
- Article Feed
- ORCID
-
- Joined
