Marco A. Palma

Dr. Marco Palma is Professor in the Department of Agricultural Economics at Texas A&M University. His areas of interest are consumer economics, food choices, experimental and behavioral economics and neuroeconomics. Dr Palma is the director of the Human Behavior Laboratory (http://hbl.tamu.edu), a transdisciplinary facility that integrates state of the art technology to measure biometric and neurophysiological responses of human decision making. The HBL aims to facilitate the integration of neurophysiological responses to traditional methods of studying human behavior in the social sciences.