- Lecturer in Marketing and Advertising, Munster Technological University
I am a Lecturer in the Department of Marketing and International Business at Munster Technological University (Cork Institute of Technology). Previously I was a Lecturer in Marketing and Advertising at Edge Hill Business School; my PhD (from University College Cork) focused on gendered, therapeutic and craft consumption in consumption communities. More recently I have examined Multi-level Marketing through a feminist lens. I worked as an account executive at one of Ireland's largest marketing agencies and as a brand manager for a kitchen enterprise start up taking it to over €1 mil turnover.
Experience
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2020–presentAssociate lecturer, Cork Institute of Technology
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2017–2020Lecturer in Marketing and Advertising, Edge Hill University
Education
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2018University College Cork, PhD Commerce
Publications
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2020Close knit: using consumption communities to overcome loneliness, European Journal of Marketing
Contact Máire for
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- Location: Cork, Ireland
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