Women’s gains mean men’s gains too.
- Associate Professor in Gender and Consumer Psychology, Director of Groups and Societies Research Centre and Chair of Faculty Athena Swan Committee, Anglia Ruskin University
Psychologists have described a ‘meat paradox’ in the minds of meat-eating animal lovers.
As new rules come into force to stop damaging gender stereotypes in advertising, a psychologist assess what impact they will have.
Whether it is racism, sexism or ageism, most of us face prejudice in some domain. And it turns out that damaging stereotypes can significantly affect our intellectual abilities.
Even short-term exposure to negative stereotypes has detrimental effects on cognitive functioning.
Advertisers are partly to blame for women being underrepresented in traditionally male domains such as science.
From women in the kitchen to Santa’s huge ego, Christmas ads are still ridden with conservative gender messaging.
We may think we’re comfortable with female bosses and politicians but research into implicit biases suggests otherwise.
There are powerful but hidden psychological forces at work that make it difficult for many women to utter the f-word.
Contact Magdalena for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Cambridge, UK
- Website
- LinkedIn: 🎓-dr-magdalena-zawisza-riley-aka-zawisza-b6779962/
- X (formerly Twitter): @Magda_ARU
- Article Feed
- ORCID
-
- Joined
