Magda B.L. Donia

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Employees want their companies to be genuine in their embrace of corporate social responsibility, and have no appetite for self-serving efforts. (Unsplash)

Employees want genuine corporate social responsibility, not greenwashing

Magda B.L. Donia, L’Université d’Ottawa/University of Ottawa

Even if employees don’t care about a particular cause to begin with, they will react positively or negatively to the reason they believe their organization is choosing to engage in that cause.

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