Madeline Wood

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Positive representations of higher-weight women exercising can counter the idealization of thin bodies that is common on social media, while cultivating health-promoting exercise behaviour. (Shutterstock)

Why social media ‘fitspiration’ can fail: Weight‑inclusive fitness posts are more likely to motivate young women to exercise

Eva Pila, Western University and Madeline Wood, University of Toronto

Social media content that positively represents body size, shape and weight diversity may help to address the negative psychological effects of ‘fitspiration’ that depicts narrow body standards.

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