Luciano Lapa

1

Article

0

Comments
Research show comfort levels, value perceptions and motivations when it comes to m-commerce differ depending on whether consumers live in developed or developing countries. (Pexels)

How mobile shopping habits differ around the world, from Brazil to Australia

Narongsak (Tek) Thongpapanl, Brock University; Abdul Rehman Ashraf, Brock University; Ali Anwar, Wilfrid Laurier University, and Luciano Lapa, Indiana University

New research on mobile commerce shopping habits in nine countries contains some valuable insights for m-commerce managers and how they can attract new customers.

Contact Luciano for

  • General
  • Media request
  • Speaking request
  • Consulting / Advising
  • Research collaboration
  • Research supervision
  • Location: Bloomington, Indiana
  • Article Feed
  • Joined