Luciana Turchick Hakak – The Conversation

Uber deliberately positioned itself as a tech company to avoid the regulations of the taxi industry. (Shutterstock)

August 2, 2022

The manipulation of Uber’s public image profoundly impacted the lives of taxi drivers

Kam Phung, Simon Fraser University; Luciana Turchick Hakak, University of The Fraser Valley; Madeline Toubiana, L’Université d’Ottawa/University of Ottawa; Sean Buchanan, University of Manitoba, and Trish Ruebottom, McMaster University

The Uber Files leak reveals that the company embarked on a deliberate public relations strategy that involved the media, public officials and academics.

Why have Uber drivers been regarded more favourably than taxi drivers? Lexi Anderson/Unsplash

May 6, 2021

How Uber drivers avoided — and contributed to — the fate of taxi drivers

Kam Phung, York University, Canada; Luciana Turchick Hakak, University of The Fraser Valley; Madeline Toubiana, University of Alberta; Sean Buchanan, University of Manitoba, and Trish Ruebottom, McMaster University

Taxi drivers and Uber drivers perform the same work, but Uber’s categorization as a tech company has contributed to the historical stigma against taxi drivers.

Contact Luciana for