Luba Kassova

Luba Kassova is a PhD candidate in Media and Communications at the University of Westminster, UK. She is completing a PhD by published work based on her award-winning Missing Perspectives report series, which she authored between 2020 and 2025. Kassova is a researcher, journalist and co-founder of AKAS, an audience strategy consultancy. In 2025, she was named one of twenty trailblazing women in journalism. Insights from her Missing Perspectives of Women in News series, as well as articles focusing on social justice have been covered by major publications in more than 80 countries. She also writes a regular Substack newsletter, named by JournalismUK among last year’s 40 essential Substack newsletters to read.