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Lori Trudell

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Assistant Professor of Entrepreneurship, Clemson University

Investors don’t like it when companies do one thing and then say another. Adam Gault/Photodisc via Getty Images

July 27, 2023

Hypocrisy penalty: Investors especially hate companies that say they’re good then behave badly – unless the money is good

Brian L. Connelly, Auburn University and Lori Trudell, Clemson University

A new study finds that investors punish companies for behaving badly over three times as much if they have a record of saying they’re virtuous.

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Location: Clemson, South Carolina, U.S.
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Joined July 17, 2023