- Professor, Xi'an Jiaotong-Liverpool University
Dr. Lixian Qian is a Professor in marketing and innovation at International Business School Suzhou (IBSS) of Xi'an Jiaotong-Liverpool University (XJTLU). He graduated from Lancaster University (UK) with PhD in Management Science (Marketing Analytics). He received his B.Sc. and M.Sc. degrees with distinctions from Fudan University (China). He had rich industrial experience in Global Fortune 500 companies (Intel Corporation and Emerson Electric) prior to his PhD.
Dr. Qian’s current research focuses on technology adoption and diffusion, marketing analytics, marketing-operation interface, innovative business model, and sustainability.
Experience
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2012–presentAssociate Professor of Marketing, Xi'an Jiaotong Liverpool University
Contact Lixian for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: Suzhou, Jiangsu Province, China
- Website
- LinkedIn: https://www.linkedin.com/in/lixianqian/
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