On the occasion of the 2017 exhibition “Christian Dior: spirit of perfumes” at the International Perfume Museum of Grasse, we analyse the strategic positioning of four of Dior’s emblematic fragrances.
- Assistant Professor of Consumer Research, Delft University of Technology
À l’occasion de l’exposition « Christian Dior : esprit de parfums » au musée de la parfumerie de Grasse, analyse des stratégies de positionnement de quatre parfums emblématiques de la marque.
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