- Senior Lecturer in Marketing, Nottingham Trent University
Lisa is a Senior Lecturer in Marketing and teaches both UG and PG courses including International Marketing and Communications. She supervises UG dissertations, DBA and PhD students.
Lisa is currently involved in the following projects:
Hybridisation management practices in China
Managing Human Resources in China's retail sector
Cross cultural issues in the Chinese and African context
China's investment in Africa
Retail internationalisation
Experience
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–presentSenior Lecturer in Marketing, Nottingham Trent University
Contact Lisa for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Article Feed
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