Lisa Ann Richey – The Conversation

(Shutterstock/Kevin Chen Images)

April 8, 2022

Beriklan di masa pandemi: bagaimana perusahaan menggunakan COVID sebagai alat pemasaran

Maha Rafi Atal, University of Glasgow and Lisa Ann Richey, Copenhagen Business School

Penelitian baru kami menunjukkan bagaimana saat pandemi, banyak perusahaan ingin dianggap sebagai bagian dari solusi.

Corporate outreach. Shutterstock/Kevin Chen Images

November 30, 2021

Advertising in the pandemic: how companies used COVID as a marketing tool

Maha Rafi Atal, University of Glasgow and Lisa Ann Richey, Copenhagen Business School

New research shows how companies were keen to be viewed as part of the solution.

Usher, shown speaking in 2019 at an event hosted by the nonprofit he started, and two other celebrities shot five episodes of the canceled series. Paras Griffin/Getty Images

September 28, 2021

‘The Activist’ reality TV show sparked furor, but treating causes as commodities with help from celebrities happens all the time

Alexandra Cosima Budabin, University of Dayton and Lisa Ann Richey, Copenhagen Business School

The producers are recasting the show as a documentary. The original version would have done more harm than good for the causes being showcased, two scholars argue.

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