Lindsay McShane

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The emoji has become a critical part of our online communications, particularly during the COVID-19 pandemic when face-to-face contact is hard to come by. (Domingo Alvarez/Unsplash)

Emoji power: How a 🤯 or a 👏🏽 fuel social media engagement, especially amid COVID‑19

Ethan Pancer, Saint Mary’s University and Lindsay McShane, Carleton University

In the absence of face-to-face interactions, people are using emojis to help express themselves. New research suggests that emoji use can drive engagement and make content more viral.

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