Linda Robinson

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Australia’s new ‘Arm Yourself’ COVID-19 vaccination campaign advertisement. Department of Health/Youtube

Australia’s new vaccination campaign is another wasted opportunity

Lauren Gurrieri, RMIT University; Amanda Spry, RMIT University; Bernardo Figueiredo, RMIT University; Janneke Blijlevens, RMIT University; Linda Robinson, RMIT University; Marian Makkar, RMIT University; Samuelson Appau, RMIT University, and Torgeir Aleti, RMIT University

The federal government’s new adverts ignore decades of research on what makes effective advertising.

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