Lerzan Aksoy

2

Dean of the Gabelli School of Business, Chair and Professor of Marketing, Fordham University

Empresas e organizações sem fins lucrativos podem tornar o mundo um lugar melhor ou pior. PeopleImages/iStock via Getty Images Plus

September 25, 2024

Leonard L. Berry, Texas A&M University; Lerzan Aksoy, Fordham University, and Tracey Danaher, Monash University

A geração de retornos financeiros, por mais nobre e importante que seja essa meta, não é mais suficiente, argumentam três estudiosos de marketing.

Companies and nonprofits can make the world a better or worse place. PeopleImages/iStock via Getty Images Plus

September 3, 2024

Leonard L. Berry, Texas A&M University; Lerzan Aksoy, Fordham University, and Tracey Danaher, Monash University

Generating financial returns, noble and important as that goal is, is no longer enough, 3 scholars of marketing argue.