A geração de retornos financeiros, por mais nobre e importante que seja essa meta, não é mais suficiente, argumentam três estudiosos de marketing.
- Professor of Marketing; Senior Fellow, Institute for Healthcare Improvement, Texas A&M University
Generating financial returns, noble and important as that goal is, is no longer enough, 3 scholars of marketing argue.
Outsourcing is common in many hospitals. But when health care systems outsource certain clinical tasks to separate companies, costs can go up, quality of care can fall and patients can be harmed.
A recent study found that many people who have survived a cancer diagnosis do not like to be called ‘survivor.’ As World Cancer Day is observed on Feb. 4, their wishes are something to think about.
Hospitals have been designed throughout the years to be functional. But for patients, that often means cold and scary. Two experts share findings that more pleasing environments could be good for patients.
Pediatric cancer is one of the cruelest of diseases, and caregivers develop special skills to help their patients. Research shows that caregivers for adults could learn some things from them.
Great strides have been made in cancer medicine over decades, but it’s important not to forget the growing role that kindness and empathy play in good care.
Contact Leonard for
- General
- Media request
- Speaking request
- Consulting / Advising
- Research collaboration
- Research supervision
- Location: College Station, Texas, U.S.
- Website
- Article Feed
- ORCID
- Joined
