Leidy Klotz

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  • Associate Professor of Engineering and Co-Director, Convergent Behavioral Science Initiative, University of Virginia
A worker sorts cardboard at a recycling center in Newark, N.J. Jeff Greenberg/Universal Images Group via Getty Images

Decades of public messages about recycling in the US have crowded out more sustainable ways to manage waste

Michaela Barnett, University of Virginia; Leidy Klotz, University of Virginia; Patrick I. Hancock, University of Virginia, and Shahzeen Attari, Indiana University

New research shows that Americans may have absorbed public messaging about the importance of recycling too well.

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