Pesquisas demonstraram que o marketing de gênero em brinquedos pode moldar as aspirações de vida e carreira futuras das crianças.
- Associate Professor in Marketing, Director Centre for Organisations and Social Change, RMIT University
Research has shown gendered marketing in toys can shape kids’ future aspirations.
Barbies have historically been associated with the promotion of harmful gendered norms and stereotypes. Is Mattel seeking redemption?
Justifying purchases can make parting with money easier but a viral TikTok trend could leave girls spending more than they have.
Clever marketing of the “Barbie” movie and related merchandise have secured this iconic brand even greater recognition and financial success.
Being an ethical brand can be a complex and often slow process. But with authenticity and the right leadership it can work.
The federal government’s new adverts ignore decades of research on what makes effective advertising.
The Australian Association of National Advertisers’ new code of ethics improves standards for mainstream advertising but leaves a big loophole in social influencer marketing.
Sunscreens’ change in branding from health essential to beauty product could help us slop on more cream - but it also creates more ‘beauty work’ for women.
Community members see gender portrayals in advertising as out of step with contemporary society.
A study of Instagram influencers has found most employ a highly sexualised aesthetic drawn from mainstream adult film. And many are subject to sexual harassment, ranging from aggressive comments to physical threats.
How do you celebrate masculinity without also acknowledging toxic masculinity in the #metoo era?
The ‘bikini bridge’ may have been a hoax, but its damage to women’s body image was real, demonstrating yet again the disturbing set of pressures social media places on young women.,
Lingerie retailer Honey Birdette has drawn a wave of criticism for its depictions of women in its storefront advertising. How are are some advertisers working to break the old stereotypes?
When the inevitable backlash happens, little changes.
Discussions about obesity tend to focus on perceived health risks and the financial drain they pose to the health system. What’s less recognised is that the way we talk about obesity makes the social position…
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