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Laurel Walzak

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Associate Professor, RTA School of Media, Toronto Metropolitan University

The Finnish R6 eSports proleague team, winners of Rainbow Six Pro League Championship in Sao Paulo. (Ubisoft)

June 5, 2018

Video gamers may soon be paid more than top pro athletes

Louis-Etienne Dubois, Toronto Metropolitan University and Laurel Walzak, Toronto Metropolitan University

Media giants like ESPN may have thought that eSports was a fad but not anymore. Revenue from eSports video games are set to take over traditional sports leagues.

McDonald’s unexpectedly ended its worldwide sponsorship of the Olympics last month. Here Canadian gold medallist Alexandre Bilodeau gets a snack at the 2010 Vancouver Winter Games. (THE CANADIAN PRESS/Scott White)

July 11, 2017

The Olympic‑McDonald’s breakup: It’s not you, it’s us

Laurel Walzak, Toronto Metropolitan University

McDonald’s recently ended a 40-year relationship with the Olympics. Was the decision based on the tarnished Olympic brand or were there other reasons?

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Location: Toronto, Canada
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Joined June 25, 2017