Laura Harris

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A United States women’s national team member takes a shot during a FIFA Women’s World Cup send-off soccer match in San Jose, Calif., on July 9, 2023. Sponsorship and marketing deals with women athletes are often performative and exploitative. (AP Photo/Josie Lepe)

FIFA Women’s World Cup: Professional women athletes are still fighting for equitable sponsorship

Laura Harris, Brock University and Dawn Trussell, Brock University

While positive change has been seen, especially surrounding this year’s Women’s World Cup, there is still much work to be done by organizations governing women’s professional sports.

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